Gold Driver Awards
The TOA’s annual Gold Driver Awards (GDA) was established to recognize excellence in the development and implementation of all tournament media, marketing and sales promotions. Along with various category awards, two prestigious awards are given: the Judges Award of Excellence recognizes the single best entry in the view of the GDA Judges; the Gold Driver Award is given in recognition of an outstanding overall marketing campaign.
The coveted Dave Goff Gold Driver Award was awarded to the Evian Masters based upon their collecting 5 Gold (Website, Posters/Billboards/Outdoor/Mobile Ads, Magazine Advertisements, Programs and 18th Green Look and Feel) and 1 Silver (TV Spot) in individual category judging.
The P&G Beauty NW Arkansas Championship presented by John Q. Hammons won the Judges Awards for Excellence for the single most outstanding or uniquely notable piece from all submitted entries. Their entry, the Pantene Beautiful Lengths Off, which also won Gold in the Special Events category, was a community based event where young ladies’ ponytails were cut off by LPGA and celebrity invitees and donated to produce wigs for cancer patients.
Last year’s Dave Goff Gold Driver Awards winner, the CN Canadian Women’s Open, picked up 1 Gold (TV Spot) and 5 Silver (Posters/Billboards/Outdoor/Mobile Ads, Magazine Advertisements, Pairings/Spectator Guides, Unique Promotional Items and 18th Green Look and Feel)