The Tournament Owners Association is a 501 (c) 6 Non-Profit Trade Association whose members are Ladies Professional Golf Association sanctioned tournaments.
The mission of the Tournament Owners Association is to enhance the ability of its membership to develop formulas for success and long-term sustainability.
To establish the TOA as an effective organization that brings real value to its member events through information, education and representation, and that works to create policies, programs and actions to benefit all of its stakeholders.
Information: sharing of member best practices, tournament models, LPGA/TOA Marketing Council and other member committees; ongoing communication through Delegates Reports and Conference Calls; collection of shared practice information through member surveys and the sharing of tournament news and announcements to all constituents.
Education: Annual Meeting education programs, periodic tournament site opportunities for member attendees to participate in seminars/sessions; ongoing communication of industry trends and the management and production of the Gold Driver Awards.
Representation: The TOA Board of Directors represents the collective concerns and acts as one voice in the representation of TOA member events to all stakeholders. The Association acts to represent its members to the LPGA – both players and staff – as a partner and collective voice for member events; to the media as a collective voice for member events when appropriate; to tournament vendors and operations partners for all member events collectively; through collective agreements with the LPGA and in development of new revenue streams for member events.